About

photo“Every life can make a difference, we don’t live in a throw away world.  I am going to do my best to protect it.”-Natalie Justine Alexandra, Founder and Designer    I am proud to offer my first two jewelry lines as a San Francisco Bay Area jewelry designer;  Justine Alexandra Fine Jewelry and JA by Justine Alexandra.  Each collection is made entirely by hand, genuinely crafted with care, and composed from hand selected precious and semi-precious stones found from all around the world.     Ever since I was young I have been inspired to create art.  This love of art led me to submerge myself in various art schools, initially studying drawing, painting, book making, art history, and art education.  I studied Fine Art at Otis, in Los Angeles, Parsons, in New York, and majored in Fine Art at San Francisco State University, in San Francisco California.  My diverse art background, appreciation of color, the human form, and the beauty of nature, has not only shaped my design sensibility but has also led me to my true calling, jewelry design.     I have always wanted to make a difference, and have felt that it was somehow my duty to help protect this beautiful world we live in.  Throughout high school and college I took environmental studies courses that reaffirmed my interest in protecting the environment.  At the age of 16 I went on a vision quest in the Mono Lake Basin where I meditated and fasted for three full days in isolation in nature.  While alone in the wilderness I found comfort and protection from the trees surrounding me.  From then on I understood that the trees were breathing and living just as I was, and that they too are conscious life forms.   These experiences inspired me to want to make a difference in some way with my jewelry line.  Planting trees seemed like the perfect way to help protect our environment.